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He learned a great deal and now has a super appreciation for not only a superior product, but the man behind much of it. My son read this book as part of a school assignment.
The book makes you understand how important marketing and self promotion is. It's a very interesting book under a manager's point of view. I am a fan of Steve Jobs but doesn't share a lot of his management style.
The announcement cemented his already stellar and legendary reputation. This part of the book is a page-turner for any real Mac fan and was hard to put down.The latter part of the book was rather disappointing. Apple Computer, the company that he cofounded and the one that his name will always be associated with the most, has gone from the verge of bankruptcy in the late 1990s to one of the most spectacularly successful companies in the World today and the top brand name. It is filled with anecdotes and first-hand accounts that have since become an integral part of Silicon Valley lore. Recently Steve Jobs has been named the CEO of the decade by Fortune magazine.
However, it is still a very insightful and immensely interesting book to read despite its many flaws. The book concludes before Apple brought out iPhone, and reading it now it feels a bit dated. The creation of Apple Macintosh probably deserves a book of its own, and a very readable one can be found in Revolution in the Valley. This material was completely irrelevant and one can skip it without losing any relevant information for the rest of the book. Stories of Steve's early life are masterfully narrated in "iCon," a very well written and intriguing book. The worst part, however, are the overly detailed descriptions of the internal struggles of a company that Steve jobs never worked in - Disney. This is especially true of young Steve, before he matured in a very sober and calculating professional. Many of the major development events at Apple Computer that have taken place since Steve jobs returned to the company are completely omitted.
The announcement was hardly surprising to anyone who has been following the business world over the last ten years. It was largely written from the outside perspective, and many of the stories presented there could have easily been gleaned from the newspaper accounts. Steve Jobs is a rare bird these days: an incredibly successful businessman whose personal life and adventures are almost as intriguing as his business dealings. The early chapters of the book are particularly fascinating, and anyone who is not familiar with the early days of Apple Computer and what led to its formation should absolutely read this story.
Steve Wozniak was the main brain behind Apple in the early days. He asked Wozniak to help him and told him that he was getting paid $600 and that he would give him half. I read this book because I was interested in buying Apple's stock. The reason for my decision is because Steve Jobs is unethical, in my opinion.
I did enjoy the book, but I was disappointed with Jobs. A year later, when Wozniak found out, he was very upset. When investing in stocks of companies, investors partner up with other owners and managers. - Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market. If Wozniak could not trust Jobs, how can anyone investing in Apple's stock trust Jobs. Apple would not be where it is today without Wozniak.
They were supposed to be partners, and Jobs took advantage of his friend/partner. Learn how to invest your money, how to pick stocks, and how to make money in the stock market After reading it, I decided to pass. For example, he once was employed by Atari, which paid him $1,000.
When the IPhone came out he stood in line and waited like everyone else for 8 hours. In my mind he is the mastermind behind the computer and one of the most down to earth guys you would ever meet. If you ever get a chance to see an interview with Stephen Wozniak check it out.
Like him or not.this man changed the way we use computers, listen to music, watch TV, etc.He made it all work together elegantly. Trust me I have hardly slept in 2 days:) I also think this book helps anyone that is management see the different styles of running a company. This is an amazing book about a truly amazing man.
Let me know what you think. He was offered to be brought straight into the store but wanted to be in line with the rest of the folks.CheersJoe The early stories of Jobs and Wozniak in the garage building circuit boards is great.
The book does repeat itself several times but if you put that aside you have a great story that keeps you wanting to read more.
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